Riethmueller

Riethmüller – Over 165 years in the service of celebration culture

Some companies endure for decades because they continually reinvent themselves. Riethmüller is one of them. Founded in 1855 by Carl Riethmüller in Kirchheim unter Teck, the company looks back on a history of more than 165 years shaped by change, growth and a deep passion for celebration. What began as a regional manufacturer and trader of paper and festive goods has developed into one of Europe's leading suppliers of party, decoration and event products – with international distribution, strong licensing partnerships and a range that leaves no party question unanswered. The headquarters in Kirchheim unter Teck, Baden-Württemberg, symbolises the German roots of a company that today sets benchmarks across Europe. From here Riethmüller steers its continental European business and develops collections found in specialist retailers, major retail chains and specialised online shops across the continent – including miniSchoggi in Switzerland.

From a stationery shop to an international party brand

Riethmüller's corporate history is a compelling example of entrepreneurial foresight. After its founding in 1855 the company established itself as a regional specialist for paper and festive goods. The decisive transformation came during the 20th century: with the growing prosperity of the post-war era, a new celebration culture emerged in Europe – children's birthday parties, carnival parties, themed evenings and seasonal festivals became important social rituals demanding attractive decoration and accessories. Riethmüller recognised this shift early and consistently positioned itself as a full-range supplier. From the 1950s onwards growth accelerated through the early securing of licensing rights to popular film and cartoon characters, including figures from the Disney universe. This opened up the lucrative children's party market and made Riethmüller a trusted partner for parents wanting to give their children unforgettable birthday experiences. In 2010 C. Riethmüller GmbH was acquired by the Amscan Group, one of the world's largest manufacturers of party supplies. The acquisition gave Riethmüller access to a global production and distribution network and significantly strengthened its market position. The Kirchheim unter Teck site was retained as the European headquarters – a commitment to the company's German roots.

Make Life Party – the philosophy behind the brand

Under the motto "Make Life Party", Riethmüller sees its work as more than product distribution. It is about giving people the tools to shape special moments and create memories. Celebrations are not a side note of everyday life – they are an indispensable part of human togetherness. They connect generations, create shared experiences and make both the great and the small occasions of life into something special. This philosophy is reflected in every aspect of product development. Riethmüller continually invests in trend monitoring, creative design development and collaboration with licensing partners from the entertainment industry. New collections are carefully tested for their emotional impact and designed not only to convince functionally, but to inspire and delight.

Licensing partnerships as a unique selling point

One of Riethmüller's greatest strengths is its extensive portfolio of licensing partnerships. Over decades the company has secured rights to characters and worlds from film, television, comics and entertainment. Whether beloved cartoon characters, superheroes, fairy-tale princesses or current cinema characters – Riethmüller translates these worlds into complete themed packages of plates, cups, napkins, garlands, balloons and table decorations that create a coherent party world from a single source. This licensing expertise fundamentally distinguishes Riethmüller from generic party suppliers and explains its market-leading position in the children's birthday segment. Anyone organising a children's party with Riethmüller products creates an atmospheric, coherent experience that brings children's favourite characters to life and generates truly unforgettable moments.

Seasonal themed worlds – celebrating all year round

Riethmüller thinks about celebrations all year round. The range is structured into seasonal themed worlds covering the entire festive year. Spring focuses on Easter, christenings and communions with soft pastel colours and floral decorations. The carnival season is served with one of the market's most extensive costume and accessories ranges. Summer brings garden party collections with vibrant colours and tropical motifs. Autumn belongs to Halloween – a segment where Riethmüller is particularly strong. The year closes with Christmas and New Year lines in festive red, gold and silver.

The product range at a glance

Riethmüller's range covers the full spectrum of celebration and decoration needs. Balloons and accessories, garlands, bunting and room decorations form the core category. Paper plates, cups and napkins in countless designs complement the table. For children's birthdays, complete themed sets cover everything from the invitation to the party bag. Carnival and costume articles, lanterns, table decorations, party games and gift wrapping complete the offer, enriched by products from international licensing partners distributed exclusively for Europe as part of the Amscan Group.

Riethmüller at miniSchoggi – celebration culture meets pleasure

miniSchoggi is the go-to destination for anyone who wants to bake, make chocolate and pralines, create glacé or prepare pasta and bread at home – for people who enrich celebrations with home-made creations and want to offer their guests something special. Riethmüller complements this concept naturally and harmoniously. Anyone baking a birthday cake, making pralines or putting together a glacé buffet for a children's party at home also wants to present their creations in a fitting atmosphere. Riethmüller provides the matching decoration: themed balloons featuring children's favourite characters, party sets in coordinated colour worlds, festive table decorations and garlands that transform any room into a party world. Whether a children's birthday party with a home-baked novelty cake and matching themed tableware, a Christmas celebration with home-made pralines and atmospheric room decoration, or a summer party with home-made glacé and colourful balloon garlands – miniSchoggi and Riethmüller combine into a complete experience where pleasure and atmosphere go hand in hand. Both brands share the conviction that unforgettable celebrations arise from the interplay of creativity, quality and warm hospitality.