Creative Party Ltd

Bournemouth, 1953 – and an Idea That Never Stops Growing

There are companies that think big from the very start. Creative Party Ltd is not one of them – and that is precisely what makes the story interesting. The beginning was small, concrete and craft-based: a factory in Bournemouth, cake decorations, a local market. The name was Anniversary House. The goal was modest: to make celebrations more beautiful for the people in the area.

What followed was not planned growth but the result of a sustained commitment to quality. The company was founded in 1953 in Bournemouth, Dorset, operating initially under the Anniversary House name. The products – primarily cake decorations and small gift items – found their market in the British domestic market. In 1983, thirty years after founding, the production moved to a larger factory. More space meant more products. Among these were the handmade sugar decorations that remain in the range today and are still produced by hand – a quality hallmark that is rare in the industrial mass production of party supplies.

Anniversary House, Creative Converting, Creative Party – a Development in Three Steps

The company history can be divided into three defining phases. The first is the founding phase under the Anniversary House name: regional, craft-based, with a range focused on cake decoration and celebration accessories. The second phase began with the integration of the Creative Converting line – an American licensed range of tableware and party supplies that Creative Party distributes exclusively in the United Kingdom and parts of Europe.

The third phase is the renaming as Creative Party Ltd and the international expansion: Anniversary House remained as a product brand, while the company itself received a name reflecting its expanded range and broader ambition. Today Creative Party is a privately owned family business operating internationally, exporting products to over 40 countries worldwide. Company leadership lies with the Forder family; Holly Forder serves as Product and Marketing Director responsible for range development.

What Sets the Company Apart – Design, Availability, Independence

The company's focus lies in combining design, innovation and quality to create special products for special occasions. This ambition manifests in a characteristic that is exceptional in the industry: Creative Party Ltd develops its own designs and brings new ranges to market every year that distinguish themselves in pattern selection, colour palette and theme from standard supermarket products. The company deliberately targets specialist retail and wholesale, not the mass market.

A further operational quality feature is delivery capability: the company guarantees stock availability of 98% and same-day despatch on all orders received before 10am. For specialist retailers who depend on reliable availability, this is a concrete advantage over competitors with longer lead times.

The Range – Celebration Culture from a Single Source

The Creative Party Ltd product range covers almost all areas of celebration supply. Party supplies in the narrower sense – balloons, garlands, bunting, table decorations, confetti, banners, streamers – form a core area. Disposable tableware and napkins in coordinated designs enable a coherently laid table. Cake toppers and cake decoration for birthdays, weddings, baby showers and anniversaries – including lettering, numbers and decorative elements – complete the offering.

Particular mention is deserved by the handmade sugar decorations under the Anniversary House brand: edible cake decorations that have been in the range since the early 1990s and are still produced exclusively by hand. In an industry increasingly moving towards automation, this commitment to handcraft is a deliberate quality decision – and a distinguishing feature that has endured many decades.

Product Range at a Glance

Party supplies · Cake toppers · Cake decoration · Disposable tableware & napkins · Garlands & decorations

Creative Party Ltd at miniSchoggi

miniSchoggi carries a selection of Creative Party Ltd products because the range covers a category that should be found in every fully equipped bakery and celebration offering: the finishing touch. The cake is done. The table is set. What is still missing is what makes the moment visible – garlands, toppers, decoration, tableware. Creative Party Ltd delivers precisely that, in a quality and design language that goes beyond the standard offering. The range available at miniSchoggi is continuously expanded and is aimed at all those who want not merely to organise celebrations but to design them.

Seven decades. One factory in Bournemouth. The same commitment. Creative Party Ltd.