Dekofee

Lightness and Precision – Dekofee and the Craft of Cake Art

Not from a market analysis. Not from an investor presentation. But from a simple observation: in cake art, there are problems that recur constantly, and nobody has yet resolved them satisfactorily. Arno Ziems, managing director of Dekofee, formulates his vision clearly: bring lightness and joy to cake art. This formulation is programmatic – it describes not a product but an attitude towards the craft.

Dekofee is a brand of cakemasters and was founded in 2015 in Eggenthal in the Allgäu. The Allgäu is not an incidental backdrop: the region is known for craft precision, a strong baking tradition and a close network within the German cake design scene. This network is not a peripheral advantage for Dekofee – it is the foundation of the entire product development process.

The Development Principle – Cake Artists as Co-Developers

What structurally distinguishes Dekofee from many other tool manufacturers is the question of who develops the products. At Dekofee it is not primarily designers or engineers, but cake designers and confectioners – professionals who work with the tools daily, who know the demands of practice and who sense the gaps in existing ranges before they can name them.

The collaboration runs in both directions: cake designers bring in problem statements arising from daily work. Dekofee searches for solutions together with them, develops prototypes and tests these in real bakeries under real conditions. The first product to emerge in this way was developed together with Nicola Keysselitz from Key for Cakes – a professional stainless steel modelling tool set arising from concrete requirements in figure modelling. Many further products have since been created within this co-development structure. Each of them is the answer to a question that came from practice – not one posed by a product manager.

This method has consequences that are perceptible in the finished product: the tools solve problems that actually exist. They are calibrated in size, material and function to the demands that genuinely arise when decorating, modelling and designing. And they are equally usable by beginners and professionals, because they emerged from the practice of both groups.

Embedded in the Cake Scene – Events, Courses and Community

Dekofee is not a company that develops products and releases them into the market. Arno Ziems and his team are active participants in the German and European cake design scene – as exhibitors, as course organisers and as conversation partners. The mycake in Friedrichshafen, one of the most important German trade fairs for cake art, is as much a fixed date as various cake-decorating meetups and community events.

This presence is both strategic and personal. Strategic because every contact with the community generates new problem statements and new product ideas. Personal because Arno Ziems understands the cake scene not as a sales market but as a community in which Dekofee actively participates. Courses in cake design and cake pops, competitions at events and the official partnership with MyCakeStuff – the German cake community forum – are expressions of this attitude. Dekofee is present where cake artists are. Not the other way around.

The Range – Tools That Solve Problems

Dekofee's product programme follows not a category list but a problem list. Which steps in the cake decoration process are difficult, time-consuming or error-prone? Which tools would simplify these steps? These questions determine what is developed.

Cutters with integrated embossers are among the most characteristic products in the range. The principle is as simple as it is effective: cutting and embossing in a single step – the cut shape already carries the detail motif that a separate embossing step would produce. This saves time, reduces the error rate when working with thin fondant or flower paste sheets and enables more delicately designed decoration elements with less effort. The cutter spectrum includes flowers, leaves, geometric shapes and seasonal motifs in various sizes – combinable, expandable, suited to different application contexts.

Modelling tools in various versions – from beginner sets in plastic to professional stainless steel sets – cover the area of figure modelling and delicate detail work. Edge tools and fondant smoothers enable clean, defined surfaces and precise edge guidance – an area as relevant in professional work as it is on a first cake attempt.

Product Range at a Glance

Cutters with integrated embossers · Modelling tools · Edge tools · Smoothers · Decoration accessories

Dekofee at miniSchoggi

miniSchoggi carries Dekofee because the range embodies a product development philosophy that arose directly from practice. Tools co-developed by cake designers themselves solve different problems from tools created at a desk. You feel it – at the first cut, at the first modelling step, the first time an edge sits cleanly without three corrections.

The Dekofee range available at miniSchoggi includes cutters and further decoration tools for various application areas. It is aimed at beginners who want the right tool in their hand from the start, as well as at experienced cake designers who know what makes a difference.

Since 2015. From Eggenthal. Developed with cake artists. Dekofee.