My Little Day

My Little Day – Beautiful Does Not Have to Mean Complicated

La Sorbonne, Paris. Art history. Two students sharing a side job as children's birthday entertainers and realising: they are good at it. They have a feel for atmosphere, for what excites children, for the difference between a celebration that stays in memory and one that simply passes. Gabriella Toscan du Plantier and Dorothée Monestier study together, work together – and then lose touch, as happens after university. Both go into careers in art and design. Both develop an eye for what works aesthetically and what does not.

Years later, both mothers, they meet again. Dorothée's son's birthday party. After the party Gabriella says: you should sell birthday cakes. Dorothée says: no. But then: do you know what was really hard to find? A blue paper plate that matched my theme. I went to eight shops. Online there was nothing. Nothing at all. This gap, identified in autumn 2009 over a coffee in a Parisian kitchen, was the beginning of My Little Day. September 2009 the idea, October the first steps, January 2010 the company founding, shortly after the first webshop – without investor money, without an agency, without a large budget. Just two women in a kitchen who knew what they wanted and did not know how hard it would be to build it.

What My Little Day Did Differently from the Very First Day

My Little Day was in 2010 the first licence-free online party supply label in France. No Spider-Man plates. No unicorn garlands with brand logos. Instead: original designs, created in Paris, with an aesthetic that differed from everything in supermarkets and toy shops. This was not coincidence or aesthetic whim, but a strategic decision with direct consequences: those who use no licence characters can fully determine shapes, colours and motifs themselves. Designs timeless enough not to date with the next cinema release. Collections that are seasonally current without having to renegotiate a licence every year.

The first collection came together rapidly: September 2009 the idea, October the first steps, January 2010 the company founding. No investor money, no agency. Today My Little Day employs over twenty people, sells in multiple countries and has built a community that goes far beyond customers in the classical sense – people who come back because the next occasion arrives and because they know what they will find here.

Design Without Exclusion

A detail of the My Little Day philosophy that is rarely made explicit but is visible in the range: there is no genderisation of the theme worlds. No girls' range in pink, no boys' range in blue. The designs – fruit, animals, geometric patterns, seasonal motifs – are created so that no child feels excluded and no parent must choose between two preconceived worlds. This is not a political statement but a design one: good decoration should invite everyone. Not sort. Not exclude. Invite.

Sustainability – Concrete, Not Decorative

My Little Day is growing, and with that comes growing responsibility. The range includes many disposable items – plates, cups, napkins, balloons – and disposable and sustainable are by definition difficult to reconcile. My Little Day works to make this contradiction as small as possible – with concrete measures, not vague promises.

All disposable tableware is produced exclusively in Europe. This shortens transport routes, reduces emissions in distribution and allows direct verification of working conditions. The wood for the paper plates comes from FSC-certified, sustainable forestry. The printing inks for patterns and motifs are plant-based. The coating on the plates is a plant-based lacquer – instead of the conventional polyethylene plastic film – that fulfils the same protective function without using fossil raw materials and without destroying the compostability of the plate. Napkins are packaged in a recyclable plastic made from wood using a new technique. Latex balloons consist of natural latex, are produced in Europe and are coloured with water-based paints and mineral pigments rather than synthetic dyes. All products are transparently declared: compostable, FSC-certified, ethically produced, European or French – so the choice can be made with full information.

The Range

Napkins, paper plates, cups and disposable cutlery for the party table. Latex balloons in various shapes and sizes. Garlands and bunting. Table decorations, straws, gift bags and party favour accessories. All in coordinated collections, organised seasonally and thematically, designed licence-free in Paris.

Product Range at a Glance

Napkins · Balloons · Garlands · Cups & plates · Table decorations · Party accessories

My Little Day at miniSchoggi

A children's birthday does not have to be perfect. It has to be beautiful – for the children celebrating and for the adults organising it. These are not always the same things, but My Little Day has found a way to serve both simultaneously: products that look good without having to spend hours going through shops. An aesthetic that differs from supermarket licence goods. Decoration that transforms a space without overwhelming it. Materials made with a serious sustainability commitment – not as a promise on the packaging but as a measurable decision in production.

miniSchoggi carries My Little Day because a successful celebration – whether birthday, apéro or family gathering – lives from its atmosphere. And because good decoration should not be a question of budget but of range. The My Little Day range at miniSchoggi covers napkins, balloons, garlands, cups and more and is continuously expanded.

2009. A Parisian kitchen. A missing blue paper plate. My Little Day.