FunCakes

FunCakes – Professional Quality for Everyone, Not Just Professionals

Where does a range begin? At FunCakes it began at the intersection of personal experience and craft conviction. As a cake designer and course instructor, Inge Zaagsma knew precisely which ingredients produce professional results. But she also knew that this access was systematically blocked for private individuals – not by skill, but by availability. Fondant that rolls out reliably. Baking mixes that succeed reproducibly. Flavour pastes that taste of what is written on the label. These products existed – in wholesale, in specialist businesses, for professionals. For the home market there were compromises.

FunCakes was founded in February 2009 in the Netherlands to end precisely this compromise. The first products – sugar pastes, marzipan, baking mixes – appeared under the umbrella of the in-house online shop Deleukstetaartenshop and the wholesale business CakeSupplies. The response was immediate: home bakers reached for them because FunCakes offered something that had not existed in this form before. Not a simplified hobby version. The real product – in a packaging and dosage that is manageable even without professional training.

Amsterdam, NewCakes, and What That Means for Quality

FunCakes is headquartered today in Amsterdam, at Casablancaweg – in a building where 7,200 square metres of warehouse space ensure the supply of the European market, and where alongside FunCakes the sister companies CakeSupplies and Deleukstetaartenshop also operate. All three are part of NewCakes BV, the company group that Inge Zaagsma and Danny Nijboer built from a kitchen-table project. Three different names – three different markets – under the same roof.

CakeSupplies is particularly relevant for understanding FunCakes quality. As exclusive European distributor of professional brands such as Wilton and Renshaw, CakeSupplies supplies professional confectioneries, specialist retail customers and wholesale distributors throughout Europe. What works on this channel and what professionals expect flows directly into FunCakes product development. The brand knows first-hand what is demanded at professional level – and translates this knowledge into products that are also applicable without professional training. This translation is more craftsman-like than it sounds: a product that works equally for professional and beginner must genuinely solve both requirements, not take a middle path that satisfies neither.

What the Products Can Do – and Why That Matters

FunCakes formulates its quality standard concretely and verifiably: a sponge mix must bake airy and tall, every time, regardless of the oven. Food colourings must produce strong, vivid tones without altering the consistency of the coloured mass – a technically non-trivial goal, because many liquid colours make fondant or buttercream softer and thus impair workability. Baking cups must retain their shape and colour after baking without fading or collapsing. Royal icing mix must produce a stable, pipeable glaze without fresh egg white – safe, reproducible, without risk of salmonella, with a result that matches home-made royal icing in consistency and stability.

Flavour pastes are a particularly characteristic FunCakes product. They are formulated in such concentration that small amounts suffice to flavour creams, sponges or glazes distinctly. At the same time they are paste-form rather than liquid – meaning they barely affect the consistency of the mass, which is directly relevant when working with fondant, buttercream or stiff glazes. The flavour is formulated to be nature-identical: vanilla tastes of vanilla, lemon of lemon, pistachio of pistachio – not of what one knows from the supermarket.

The Range – 16 Categories, Over 1,000 Products

The FunCakes range covers all relevant areas of baking, decorating and presenting, and grows annually – guided by trends in the baking community, product testing with real users and developments in the professional market. Baking mixes for sponge, pound cake, brownies, shortcrust pastry and further baked goods enable reproducible results without the effort of weighing individual components. Buttercream powder, royal icing mix, crème pâtissière powder and further ready mixes cover the area of creams and glazes.

Fondant and rolling fondant in white and a growing colour palette are optimised for direct processing. Flavour pastes in numerous flavours, food colourings in gel and paste form, sprinkles and sugar decorations in seasonal and permanent designs, drip cake glazes, edible glue, baking tins and presentation accessories complete the range. All products are developed for compatibility with one another – those who combine FunCakes products work with a system, not with randomly assembled individual products.

Product Range at a Glance

Flavour pastes · Baking mixes · Fondant & rolling fondant · Buttercream & glaze mixes · Sprinkles & sugar decorations · Food colourings · Baking tins & accessories

FunCakes at miniSchoggi

Not every range delivers what it promises. FunCakes does – and you notice it at the latest when you stir a flavour paste into a buttercream for the first time and understand what 'genuine flavour' means. Or when a baking mix actually delivers the result shown on the packaging. Or when fondant behaves as you need it to: supple, stable, without cracks.

miniSchoggi carries FunCakes because the range is coordinated and because the product quality maintains a standard that miniSchoggi customers expect – regardless of whether they are baking for the first time or have been making cakes to order for years. The range at miniSchoggi includes flavour pastes, rolling fondant, sprinkles, baking mixes for buttercream and sponge, and further baking accessories. It grows continuously, because FunCakes consistently develops its programme – and because miniSchoggi selects the best of it.

February 2009. Amsterdam. Over 1,000 products later. FunCakes.