House of Marie

House of Marie – The Baking Cup is Not a By-Product

There is baking equipment bought because it is needed and forgotten after baking. And there is equipment that is part of the finished product – that stands on the table, that guests pick up, that is visible in photographs. A cupcake baking cup belongs to the second category. It is the calling card of the cupcake before the first bite is taken. Anyone who places a carefully decorated topping on a cupcake in a crushed, faded or grease-stained cup gives away in that moment a large part of the work previously invested.

House of Marie understood this logic from the outset. The Dutch company based in Oirschot, North Brabant, has specialised in precisely this area: cupcake baking cups, transport boxes and pipettes. No broad range spread across many categories. A focused ambition: to develop the accessories around the cupcake so that they deliver craftsmanship and aesthetics as promised – when baking, decorating, presenting and transporting.

Paper, Certification and Why the Cup Does Not Collapse in the Oven

Most cupcake baking cups look tidy before baking. What happens afterwards is the decisive question: does the cup hold its shape? Does it keep its colour? Does the cupcake release cleanly from the paper, or does the crumb stick to the inner wall? These three questions share a common cause: paper quality. House of Marie uses exclusively greaseproof heavyweight paper from Western European production. Greaseproof means the paper is so densified and treated that fats and oils from the dough cannot penetrate the cup wall. This protects the exterior appearance after baking and simultaneously facilitates demoulding.

Heavyweight paper denotes a paper of higher grammage – more grams per square metre than thin standard paper. This density provides dimensional stability: the cup maintains its round shape even when the batter is poured in liquid, when baking temperature causes it to expand and when steam from the baking process presses against it. The printing inks are food-safe. House of Marie products are ISEGA-certified – the Cologne testing institute for food contact materials tests for migration of substances into food and for health safety of the materials used – and comply with FDA requirements, the American federal standard for food safety. Both certifications together mean: the paper is demonstrably safe in direct food contact, not merely declared so.

Boxes – Because a Good Cupcake Should Arrive Safely

A perfectly decorated cupcake that tips over during transport and whose topping sticks to the box wall is no longer a good cupcake. It is a damaged product. House of Marie's cupcake boxes solve this problem through a constructively considered solution: a stable outer carton combined with an insert that fixes each cupcake in a separate compartment. The cupcake cannot rotate, shift or knock against its neighbour. The topping stays intact. The decoration stays in place. What was decorated with care also arrives as such.

The boxes are available in various sizes – from single boxes to boxes for twelve or more – covering the entire need from individual gift to birthday presentation. Many variants feature a viewing window that shows the contents without opening the box. The cupcake is visible, the decoration readable, the incentive to open the box already created by the sight of it. The insert is constructed to allow sufficient height even for cupcakes with expansive toppings, so the frosting does not touch the top of the box.

Pipettes – The Surprise Inside

Cupcake pipettes are the best-known House of Marie product outside the baking cup range – and at the same time the one that most requires explanation, because it is less self-evident in the bakery than cups and boxes. A pipette is a small tube of food-safe material inserted diagonally through the topping into the baked cupcake after decoration. The pipette contains a liquid – fruit purée, chocolate sauce, syrup or any other liquid filling – which remains there as long as the pipette is not squeezed. When eating, the guest squeezes the pipette and the liquid distributes itself inside the cupcake: a moist core that forms from the finished baked item only at the moment of consumption.

This is craftsman-like more than a gimmick. The pipette enables something unachievable with conventional filling techniques: the cupcake is fully decorated and looks complete from outside, but carries inside a filling only experienced when eating. At the same time, the visible pipette in the topping is a communication element: it signals that something more is coming and creates curiosity before the first bite is taken. For use, filling with a small syringe fitted with a needle is recommended, enabling precise filling without drip loss.

The Range

The baking cup range covers standard cups in various sizes – from mini to muffin size –, in plain colour variants, patterned designs for various occasions and seasonal editions. Foil cups in gold and silver complement the range for festive presentations. Cupcake boxes for one to twelve cupcakes, with viewing window and fixed insert, in white and kraft board. Pipettes for liquid filling directly in the cupcake. All paper products from Western European production, ISEGA-certified, FDA-compliant.

Product Range at a Glance

Cupcake baking cups · Mini & standard muffin cups · Foil cups · Cupcake boxes · Cupcake pipettes

House of Marie at miniSchoggi

Those who bake cupcakes think first of batter, topping and decoration. The cup comes last – even though it is the first thing someone picks up. House of Marie took this moment seriously and made it a product philosophy: accessories as good as what goes into them or is transported in them.

For miniSchoggi customers this means: cups that stay stable during baking and look good afterwards. Boxes that bring what was decorated with care to its destination undamaged – whether as a gift, for sale or for a celebration. Pipettes that make a good cupcake unforgettable, because the surprise is waiting inside. Three products, one conviction: the accessories are not a side note, they are part of the cupcake. miniSchoggi carries House of Marie because the range is relevant for everyone who not only bakes cupcakes but presents, gifts or sells them. The range available at miniSchoggi includes pipettes, cupcake baking cups and transport boxes and is continuously expanded.

From Oirschot, North Brabant. For cupcakes that still look good after baking. House of Marie.